“I want to look like myself—only better.” This is the imperative that hair and makeup artists often hear when styling brides, wedding parties and guests for the big day.
And in 2017, trendmakers have taken heed, sending models down bridal runways with simple, flowing hair and glowy makeup. Whether you call it romantic minimalism or natural beauty, it’s clear that these beautifully undone summer wedding looks let the love shine through.
Read on to learn more about a few of our favorite summer wedding looks—and the tools you need achieve them. Aside from a great hair & makeup team, of course. 😉
LONG AND LOOSE
Long, free-flowing locks aren’t just for boho brides. Paired with a deep side part and a strong eye, they’re appropriate for a wedding of any degree of formality. For the perfect mix of form and function, opt for a half-up, half down style—it’s flattering, wearable and easy to individualize. You’ll enjoy the beauty of lavish curls and the dance-all-night security of an updo. Attempting this look on your own as a bridesmaid or guest? Add a sprinkle of Aveda Shampure Dry Shampoo at the roots for volume and hold—and keep it on-hand in case you (or someone else!) needs a refresh.
FLOWER CROWNS GO BEYOND BOHO
Flower crowns are still going strong, with endless variants for every season and wedding. The crown can be face-framing or it can be pinned to the back of the head, anchoring a veil. A delicate crown of baby’s breath is the perfect accessory to an understated updo, and flowers also are lovely worked into a braid. Which brings us to the next trend…
Bridal designers Claire Pettibone, Theia, Kelly Faetanini, and Della Giovanna all sent plaits down the runway at their shows, in varieties ranging from French to fishtail. Braids are a cool, unfussy alternative to an updo—and ideal if you want your tresses off your neck, but don’t want to look too formal. They also pair perfectly with understated makeup. Aveda Control Force Firm Hold Hair Spray keeps loose hairs in place until you’re ready to take down your hair at the end of the night. Then, it’s hello, gorgeous natural waves and texture.
BIG HAIR, DON’T CARE
Zendaya rocked voluminous natural locks at May’s Met Gala—and the trend is trickling down from celebrity galas to weddings. After all, there’s nothing more glorious than a bride crowned by a halo of locks. Aveda’s Be Curly line is a fragrant way to zap frizz and define curls—we recommend introducing the shampoo and conditioner (or co-wash!) intro your regimen 2-3 months before your wedding. Dress the look up with hair accessories ranging from glittering fascinators to fresh flowers—or go the minimalist route and wear nothing in your hair at all, as Solange did in 2015 at her New Orleans wedding.
IN THE PINK
Move over, Mason jar flower arrangements—pink eye shadow is the latest bridal Pinterest trend. (Searches for the delicate hue are up 45% since last year, according to Pinterest’s wedding report.) It’s also taking over bridal runways: Delpozo sent models out looking pretty in pink eye shadow. What’s the reason for pink’s sudden popularity? Not only is it subtle, pretty and natural looking—all big criteria for bridal makeup—pink is also having a moment in fashion and interior design. From rose gold hair to “millennial pink” home accessories, we’re seeing more and more of the soft, flattering shade. To pull of this trend, use eye-brightening drops (one downside of the shade is that it can bring out redness in your eyes) and opt for a pink without red undertones. Find your ideal hue with Aveda’s Petal Essence Eye Trio in Earth Rose, Twilight or Violet Bloom.
If you have a wedding to attend this summer, we’re excited for you—and we hope you’ll stop by the salon to get beautified for the day. Because flowers fade, but wedding photo booth pictures live on Facebook forever.