Paris Parker Takes Home a STAMP Award for New Website

STAMP, SALON TODAY’s Annual Marketing Program takes “Show and Tell” to a national level by gathering and celebrating the best marketing and promotional ideas in the professional salon industry.

Originally see on August, 2013

In its website overhaul, Paris Parker recently had a number of goals. These goals included distinguishing its stylists as fashion experts, highlighting the team’s awards, promoting service and product launches, and continually recruiting new clients and guests.

Partnering with Imaginal Marketing, Paris Parker launched an easily-navigated site focused on fashion with lots of trends and tips. The “Refer-a-friend” and “Careers” buttons appear on every page of the website, and have proven effective tools for recruitment of new guests and talent. The visual sub-navigation cross-promotes special offers and services, and the SalonBiz software integrates gift card sales. Guests are able to book online as well.

The Paris Parker Style Blog is a regularly updated blog of beauty and style tips, trends and techniques that utilize the knowledge of Paris Parker’s expert, fashion-forward style team to position themselves as style experts for their guests. Discussing style tips in the context of Aveda’s hair, skin and makeup product launches and offerings allows the stylists to make their audience familiar with the Aveda brand.