“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the word of beauty, but around the world.”
Papermaking is an ancient art of the Himalayas and it is still done in the traditional way – pressed, dried and dyed by hand. The Nepali people say this strong and beautiful, acid-free paper can last for 1,000 years and royal decrees have been printed on this paper since the 12th century.
Every Aveda holiday gift set at Paris Parker is packaged with this special paper that has been handcrafted in Nepal.
Aveda began a partnership with Nepali communities in 2002, and the mutually beneficial relationship continues to strengthen — promoting environmental stewardship and helping build a brighter future for families in the region. Over the four years Aveda has been buying this paper from Nepal, a huge difference has been made in the lives of 2,400 families: they can buy food and clothing, repair their homes, send their children to school and save for the future.
That’s a lot of lives changed.
This partnership also helps preserve the forest from which the paper is made, which in turn helps protect snow leopards and other endangered animals, and reduce greenhouse gas emissions. Without this economic leverage, many of the forests would be subject to deforestation.
“When you give an Aveda holiday gift wrapped with Nepali lokta paper, you become part of a centuries-old indigenous craft. We believe it is important to help break the cycle of poverty for the next generation,” says Dominique Conseil, president of Aveda. “This example of successful micro-enterprise reflects the Aveda mission of caring for both the community and the planet.”
Aveda’s work has created a global community which allows people all over the world – from Nepal to southern Louisiana – to help each other in small and large ways. As an Aveda salon.spa, we are proud to play a part in helping this important cause. As our guest and valued customer, you can make a difference by giving a gift that also makes a difference.
Here are this year’s Aveda gift sets – there is something for everyone on your list: teachers, co-workers, brothers, sisters, fathers, mothers… you get the idea! Love Aveda? Give Aveda and make a difference.