Aveda Makeup: Winter Makeup Looks
Aveda makeup will take your look to greater heights! When the mercury drops and the scarves and boots go on, it’s time to revamp your winter makeup palette. The It Girls strutting the runways and red carpets right now are most definitely defying the golden rule, “emphasize either the eyes OR the lips.” Right now, dramatic shades and textures are showing up on both eyes AND lips. When following the either-or rule, neutral or soft colors on lips or eyes should still be saturated, so they complement the intensity of the bolder tones and won’t get washed out.
When Aveda launched its 2014 Fall/Winter makeup collection, Romantic Grandeur, it predictably included the color and texture trends that now appearing on fashionable faces. The palette includes both vibrant shades and rich neutrals, both matte textures and shimmery finishes, and is perfectly on point for winter. These winter makeup looks can be taken to the next level when you use aveda makeup products. Follow along with Paris Parker for more!
LIP TRENDS: Ballet Pink, Dark Berry, Matte Red
Proving that pretty pink is not limited to summer, ballet-pink lips graced the winter couture runways of Diane von Furstenburg, Milly, and Marc Jacobs. Get the look with Nourish-Mint™ Rehydrating Lip Glaze in Rose Blush.
Rebecca Minkoff, Nanette Lepore and Noon by Noor, among many others, blew up the runways with berry lips, and A-listers like Emma Watson (above) are on the berry train as well. Our tip: The easiest way to wear deep lip colors is as a gloss or shiny balm, giving you richness and impact without severity. Get the look with Nourish-Mint Rehydrating Lip Glaze in Mangosteen.
A twist on the classic red lip: a matte texture that perfectly plays off shimmery or metallic eye shadows. This look is approved by the Red Lip Queen herself, Taylor Swift. Get the look by gently exfoliating lips. (Our favorite DIY treatments are with a toothbrush and petroleum jelly, or sugar granules mixed with a few drops of olive oil). Soften and plump with Aveda Nourish-Mint Lip Treatment. Then, completely line and fill in lips with Nourish-Mint Lip Liner in Fire Maple.
Blot gently with tissue. Apply the top shade: Nourish-Mint Smoothing Lip Color in Gogi Berry — we recommend using the Envirometal™ Retractable Lip Brush for this step. Dust Inner Light™ Mineral loose translucent powder onto a tissue and softly blot your lips with it to create the matte effect. Aveda makeup is high quality and will give you the look your desire.
EYE TRENDS: Luscious Lashes, Graphic Eyeliner, Blue Blue & More Blue
Lashes created so many of the most-talked-about looks on winter catwalks for 2014 including Louis Vuitton, Versace and Gucci (above). To achieve the sort of long, luxe lashes that Bambi would envy,lash extensions and treatments like tinting and perming are the way to go.
For luxury fringe without falsies or commitment, first warm your eyelash curler by holding it under your blow dryer’s airstream for about 10 seconds; this helps to set the curl. Position the curler as close to the roots of your lashes as possible without pinching the eyelid. Clamp down gently and hold in place for a few seconds. Move the curler a little farther toward the ends of the lashes, and clamp down again. Using Aveda’s Mosscara™ in Black Forest, hold the wand at the base of the lashes and brush straight up through the ends. Brush the top quarter of the lashes with the round eyelash comb in Aveda’s Flax Sticks™ Daily Effects Brush Set. Let dry for a few seconds and repeat once or twice (brushing the top of the lashes each time to create a feathery effect.)
Winged cat-eyes on both top and bottom. Severe lines in the crease. Geometric shapes surrounding the eye. Whatever look you settle on, you can either use tape to set the line and guide your liner, or draw your shapes freehand. Beware: perfection is necessary to keep your fashion-forward statement eye from looking clownish or lopsided.
If using the freehand method, “cheat” by dotting or dashing the line, then connecting the dots or dashes with an angled brush. (The brow brush found in your Flax Sticks Daily Effects Brush Set is perfect for this.) Use Aveda’s Petal Essence™ Eye Definer in any shade you choose, though Black Orchid is your go-to for the classic jet-black graphic eye. Apply the liner, dust lightly with Inner Light Mineral loose translucent powder, and repeat with one more layer. Aveda makeup is the way to go.
Blue, Blue, and More Blue
Winter runways were inundated in electric blue eye makeup with the volume turned all the way up to 11. Whether on its own, combined with other shades of blue, or joined by purple (as in runways for Julien McDonald and Elie Saab) or neutrals (in Temperley and Anna Sui), bright blue is definitely a big deal. Get the look with Aveda’s Petal Essence Eye Definer in Delphinium. We love Aveda makeup Eye Definers because they go on so smoothly and blend so well, they can multitask as eye liners, eye shadows, or even lip liners.
Amp it up with Petal Essence Eye Color shadows in Aubergine and Winter Lilac (bottom left and center); complement it with Gypsum Grey (top left); balance it out with Ivory Lotus (top center); or create dramatic contrast with Allspice (top right) in the crease, and a sweep of Golden Cypress (bottom right) on the lid.
Don’t be intimidated by intense colors, bold combinations, or new techniques! Makeup should be fun, not frustrating. You can always fast-forward to makeup success by booking a private lesson with a Paris Parker professional makeup artist. We’ll show you what to do, what to use, how to apply, and send you home with cheat sheets so you can create any look you want. With the right makeup colors, tools and know-how, you too can be the Cara Delevigne of your social circle.