Everyone loves a good comeback—and we can’t possibly think of a better one than Aveda’s return of Cherry Almond Shampoo and Conditioner. Right on cue in the middle of summer, this sweet, juicy aroma is our new go-to (probably far beyond summer’s end, too).
OUR OLD FAVE (FINALLY) RETURNS
Back in 1978, Cherry Almond was a distinguished member of the Aveda line, originally labeled as Cherry Almond Bark. Providing softening and moisturizing benefits (with an undeniably amazing aroma), it was discontinued in 2008. Ten years later, its comeback is more anticipated than ever—with even more super-softening powers than its elder generation. With 98% naturally-derived ingredients like babassu, organic coconut oil, shea butter and other plant-based ingredients, its aroma is just as tantalizing—and if you can believe it, longer lasting. (If you didn’t think it could get any better—it’s also gluten-free, vegan and silicone-free.)
SWEET BY NATURE, WILD AT HEART
Unlike other cherry almond scents (that are often imitated but never duplicated) loaded with synthetic ingredients, Aveda’s Master Pure-Fumers blended together 38 flower and plant essences like benzoin resin, tonka bean and certified organic orange and ylang-ylang to create the iconic aroma that fills up your shower.
SOFT, NOT SILICONE
Silicones are liquid or rubber-like polymers used as a sealant or lubricant in hair products, the most common silicone being dimethicone. They are not water insoluble making them very difficult to wash out. They form a coating around the shaft of the hair, preventing moisture from penetrating and triggering dryness and breakage. They can also cause irritation to the hair follicles, which initiates excessive hair shedding.
Babassu and coconut-derived ingredients deeply, yet gently, cleanse hair while maintaining healthy lipids and oils, keeping and enhancing that natural shine and softness from root to end, thanks to cherry blossom and sweet almond oil’s restorative properties. (Hello, weightless bounce.)
CELEBRATE WITH #AVEDACHERRYGLOSS
Stylists and guests alike, this month—we’re thinking pink. We’ve discovered a world of inspiration scrolling through the #avedacherrygloss feed, and it couldn’t have come at a better time. With the sun still beating (with no sight of letting up in the foreseeable future), we’re embracing bright, pink hues—with a sweet smell and lust-worthy softness.